A black and white photo of a woman sitting on a chair in an art gallery, wearing a leopard print dress and heels, holding a mug. A man in glasses and formal attire stands nearby, reading a book, with a bookshelf and framed artwork on the wall behind them.

At MEK·IDIM, everything begins with intention. Our founding principles are not rigid ideals, but living truths, echoed in the way we design, connect, and serve.

They are a quiet rhythm beneath the surface. A grounding philosophy behind every decision. A prelude to all that follows.

MEK•IDIM was founded by Andrija Grozaj in 2025 and is a High-End Lifestyle Brand for curated coffee enjoyment. A modern interpretation of timeless Coffee Rituals. Uncompromising in quality, design, and transparency.

A PRÉLUDE TO EVERYTHING WE CREATE

A woman with a leopard print dress sitting on a chair holding a mug, with a person reading a book in the background in a cozy room.
Two people standing together in an indoor setting, one man with glasses wearing a tie and a woman in a leopard print dress, with decorative objects and artwork in the background.

WHERE IT ALL BEGAN

The story of MEK•IDIM didn’t begin with coffee but it began with sound. First imagined as a prélude, an ode to beginnings.

While in Ethiopia, the birthplace of coffee, the Amharic word መቅደም (/mɛk'ɨdɨmɨ/), meaning “prélude”, became the root inspiration for the name, with a small adjustment that gave rise to MEK•IDIM.

It was never just about a product. It was about the quiet anticipation that comes before. The ritual of slowing down. MEK•IDIM became a name that held both meaning and movement, an identity in rhythm with its philosophy.

A hand holding a bunch of ripe coffee cherries over a large pile of similar cherries.

RADICAL
TRANSPARENCY

We believe in showing the full story, not just where the coffee is grown, but who grows it, how it’s cultivated, and the values that guide every step. It’s about giving credit where it’s due and shedding light on the process, not hiding behind vague labels or empty claims.

Because true transparency isn’t flashy. It’s quiet, honest, and deeply respectful. It’s about creating trust and making sure you know exactly what you’re holding in your hands.

A person in a green shirt, brown pants, and a purple cap is working in a large field of golden crops, using a rake or similar tool, with their shadow cast on the crops.

UNCOMPROMISING
QUALITY & DESIGN

We don’t see quality and design as separate from the product, they are the product. From how the coffee is processed to the way it feels in your hands, every choice is considered. Nothing is rushed. Nothing is overlooked.

Our design choices are intentional and rooted in feeling; the curve of a label, the texture of the bag, the warmth of each element. It’s all meant to slow you down and invite you into the experience.

A group of children outdoors, with a joyful African boy sitting on an adult's shoulders, raising his hand. Others are cheering around them, and there is a playground structure in the background under a partly cloudy sky.

CULTURAL & COMMUNITY IMPACT

Coffee is more than a product, it’s a relationship. One that connects growers, makers, and drinkers across cultures and geographies. At MEK•IDIM, we’re committed to honoring those connections by supporting the people behind each harvest.

We collaborate directly with farmers, reinvest in local communities, and share their stories with intention. It’s about creating value that goes beyond the cup, where every sip supports real lives, and every bag carries a piece of the culture it came from.

A person holding a handful of green coffee beans while squatting on a bed of similar beans.

PRESENCE AS PHILOSOPHY

Coffee is not just a beverage. It is a practice. A way to pause. To notice. To be.

Presence isn’t found in grand gestures but in the mundane made sacred: a pour, a breath, a shared morning. We design our world to honor that quiet attention.

A person walking across a dirt field with a long-handled tool on their shoulder, wearing a green shirt and a face covering, with trees and a clear sky in the background.
Close-up of coffee cherries on a branch, with some unripe green cherries and a few starting to turn red, surrounded by green leaves.
A person operating a flower sorting machine with a brick wall in the background.
Coffee drying yard with rows of sun-dried coffee beans on raised beds under a partly cloudy sky.
Two workers in a warehouse filled with large burlap sacks of organic coffee beans, with one woman carrying a sack on her shoulder and a man sorting through piles of bags.
Two workers in green shirts are spreading coffee beans on a field bed.
A person wearing a pink hoodie and brown skirt inspecting coffee beans spread on a drying bed outdoors.
Two men harvest red coffee cherries from a small coffee farm, one pouring cherries into a container, and the other harvesting with a tool, outdoors with a small building and trees in the background.
A large white woven sack filled with ripe coffee cherries sits in front of lush green coffee plants in a sunny coffee farm.
Scenic view of a lush, green mountainous landscape under a partly cloudy sky, with trees and small buildings visible in the foreground.
EXPLORE THE COLLECTIONS

THIS IS JUST THE BEGINNING.
JOIN US IN WHAT’S COMING NEXT.